This shampoo is now housed in our new bottle made from 100% recycled plastic collected from at-risk coastlines. By giving new life to ocean-bound plastic, we help reduce environmental impact while supporting cleaner seas. This updated packaging reflects our ongoing commitment to responsible sourcing and more sustainable choices throughout our production and packaging processes.
Previously, we used compostable, plant-based Veganbottle® packaging as part of our effort to eliminate plastic. However, in real-world use, these bottles could begin to decompose over time, which affected durability and customer satisfaction. Additionally, industrial composting systems for packaging are not yet clearly defined or consistently available in all countries, meaning compostable packaging was not always disposed of as intended.
For these reasons, we made a conscious decision to transition to 100% recycled plastic bottles sourced from at-risk coastlines. This solution ensures product safety, longevity, and reliability—while helping prevent ocean-bound waste and supporting a more circular use of existing materials.
Sustainability is an evolving journey. We continuously reassess our choices to balance environmental responsibility with real-world performance, transparency, and the experience of our customers.